project whitE

Altus Sports Management was established in January 2016 and it’s pretty safe to say it has been an exciting 12 months. In our first year two of our riders won White Jerseys in Grand Tours - Bob Jungels (in the Giro d’Italia) and Adam Yates (in the Tour de France). We were driven to recognise these outstanding achievements and collaborated with Massif Central on a project we titled “Project White”.   

The team at Massif Central are passionate about design & cycling, they love data and are kind of obsessed with lines, maps, grids and numbers! Working from their studio in London’s trendy Shoreditch we worked with their team to create something unique for both riders who rode themselves in to cycling history in 2016. 

Utilising a complex data system Massif Central merged detailed data of the 3,529km Tour and the 3,463km Giro with slick design to create illustrations that actualise and illustrate Bob and Adam's racing achievements. Both pieces capture 3 week long stories of effort, hardship and achievement and represent the perfect memoir of two dramatic races. These will proudly hang on walls in Luxembourg and Andorra.

We look forward to working again with Massif Central on Project Yellow at some point in the future! 

#Progression #Cycling #Data #Design #GreatAchievementsIllustrated

http://themassifcentral.co.uk/